Generations at a Glance

An interactive exploration of different generations and their defining characteristics

Greatest/Silent

Born: 1923-1945

Population:0.3bn

% of Global:5%

Key Technology:🚗Car

Baby Boomers

Born: 1946-1964

Population:1.1bn

% of Global:15%

Key Technology:📺TV

Gen X

Born: 1965-1980

Population:1.5bn

% of Global:20%

Key Technology:💻PC

Millennials

Born: 1981-1997

Population:2bn

% of Global:27%

Key Technology:📱Smartphone

Gen Z

Born: 1998-2016

Population:2.4bn

% of Global:32%

Key Technology:🥽AR/VR